GEO: be the answer AI assistants give.
Generative Engine Optimization (GEO) means making a company understandable, verifiable and citable by answer engines: ChatGPT, Claude, Perplexity, Gemini, Copilot and Google’s AI Overviews. Clixite measures your visibility, structures your content and data, and fixes what stops assistants from citing you, in Belgium and Luxembourg.
GEO and SEO: what is the difference?
SEO aims for a position in a list of links. GEO aims for a place in the answer the assistant writes, with your site cited as a source.
The two complement each other. Answer engines rely heavily on pages that already rank well, but they read differently: they look for clear definitions, verifiable facts and sources that confirm one another.
Source: Aggarwal et al., “GEO: Generative Engine Optimization”, 2023.
What makes an assistant cite you
What is known today, and what we measure for every client.
- An unambiguous entity
- The same name, the same address, the same services everywhere: company register, website, LinkedIn, directories, Wikidata.
- Pages that answer questions
- A definition in a few sentences, visible frequently asked questions, honest comparisons, dated pages.
- Accurate structured data
- schema.org markup that describes exactly what the page displays, and a site that assistants’ crawlers can read.
- Mentions beyond your own site
- Press, professional directories, open databases: assistants cross-check their sources before they cite.
Our approach, in four stages
Each stage delivers something you keep.
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Measure
The questions your clients ask, tested on the main assistants: who gets cited, with what information, and from where.
Deliverable AI visibility audit
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Structure
Entity, structured data, definition pages, frequently asked questions, rules for crawlers: the site becomes readable and citable.
Deliverable A site ready for answer engines
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Publish
Reference content, business listings, professional profiles, Wikidata: your off-site presence becomes consistent.
Deliverable Aligned third-party presence
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Monitor
Search Console, Bing Webmaster Tools and regular tests of the assistants: we measure citations and make corrections.
Deliverable Tracking dashboard
What no one can guarantee
No provider can guarantee a position in Google or a citation by an assistant: the models change, and so do their sources.
What we commit to is measurable work: a crawlable site, valid and consistent data, an aligned presence, and regular tests to see what moves. This site puts it into practice: an entity described in structured data, definition pages, visible frequently asked questions, a summary for assistants.
Who it is for
- SMEs and professional firms whose clients do their own research before they call.
- Groups that want assistants to describe their offerings, brands and obligations correctly.
- Software and service providers whose name must come up when someone asks an assistant for a solution.
- Any company that operates in several languages: assistants answer in the language of the question.
Frequently asked questions.
- What is GEO?
- Generative Engine Optimization (GEO) makes a company understandable, verifiable and citable by answer engines such as ChatGPT, Claude, Perplexity, Gemini, Copilot and Google’s AI Overviews.
- Is SEO still useful?
- Yes. Answer engines rely largely on search engine indexes. Good SEO remains the foundation; GEO adds what makes content citable.
- Can anyone guarantee that ChatGPT will cite you?
- No, and be wary of anyone who promises it. What you can do is measure your visibility, fix what works against you and track how citations change over time.
- Is an llms.txt file enough?
- No. It helps some tools summarise a site, but so far the main assistants rarely read it. We set it up without expecting miracles.
- Do you need to rebuild your website?
- Rarely. Most fixes concern content, structured data and off-site presence.
- Which languages do you work in?
- We work in English, French and Dutch. Assistants answer in the language of the question: you need to be present in each one.
What is your x?
One conversation is enough to name it. You leave with a first idea of the way forward, even if we do not end up working together.
Or write directly to nicolas@clixite.be
Or call
Clixite SRL, Avenue Reine Astrid 53, 1300 Wavre, Belgium. We meet in Wavre, at your premises or by video call.